Watch the World Cup in Ultra HD on the BBC

BBC to broadcast the World Cup in Ultra HD

The World Cup for the first time ever will be broadcast on the BBC in Ultra HD – but only to a select number of viewers, the broadcaster has announced.

It will also incorporate virtual reality viewing, but both options are as part of trials to see how ready the BBC, and the industry in general, is to experience such pin-sharp content over the country’s current Internet network.

Other broadcasters, such as Sky and BT Sport, already offer 4K UHD content openly, but this is the first time a terrestrial channel will offer this method of viewing.

There are, of course, a few prerequisites needed before you can watch this summer in 4K Ultra HD.

  1. High speed internet connection – recommended to be of a speed of at least 40 megabit per second (Mbit/s)
  2. Compatible smart TV available – the biggest push this summer is for modern 4K UHD screens, and are becoming widely available
  3. BBC iPlayer – most smart TVs do have the service built in to their functionality, but you will want to register an account or be signed in ready

We say be signed in and ready because the Ultra HD coverage on BBC iPlayer starts once the BBC One coverage begins – and only “tens of thousands of people” will be able to access it, and there has been no definitive number given.

History of the World Cup on TV

It is a definite step forward for television viewing in the UK as the BBC’s Chief Technology & Product Officer, Matthew Postgate, says: “The BBC has brought major live broadcasting breakthroughs to UK audiences throughout the history of the World Cup.

“From the very first tournament on TV in 1954 and England’s finest hour in 1966, to the first colour World Cup in 1970 and full HD in 2006. Now, with these trials we’re giving audiences yet another taste of the future.”

Get ready for the kick off at BuyCleverStuff

We know here at BuyCleverStuff that viewing parties will be happening all over the country, and with the fantastic weather we’ve had, why not consider installing two brilliant additions for your 4K UHD screens outdoors?

The TV Shield is a perfect waterproof enclosure which is also fully lockable and effective against vandals – great for gardens at home, outdoor areas in pubs and clubs as well as other events for large crowds.

TV Shield - the Waterproof Enclosure you need for your TV screens this summer

Take your World Cup experience even further with our amazing Systemline outdoor speaker bundles!

The Systemline E50 or E100 is matched perfectly to work alongside TVs by using aux-in connection – usually just a simple headphone jack cable will suffice.

Systemline E50 with Qi65EW On Wall Speakers

With both rock speakers and on wall bracket speakers from sister-brand Q Acoustics, you’ll have the perfect outdoor sound system that can work standalone from mobiles and tablets or for use with TVs!

So get Ultra HD ready for this year’s World Cup with TV Shield and Systemline!


RAJAR Q1 2018 Figures - Digital radio overtakes FM and AM

RAJAR Q1 2018: UK digital radio overtakes FM and AM

The latest RAJAR figures report that digital radio listening in the UK has again seen a rise for the first quarter of 2018 – overtaking for the first time listening via FM and AM services.

According to RAJAR (the Radio Joint Audience Research), the share of all radio listening via a digital platform now stands at 50.9% – up 8% year on year.

Digital platforms account for anything from DAB radios, online (through computers, or apps on mobiles and tablets), and also through digital TV.

Does this mean a digital switchover?

Without doubt, it casts further examination on whether the decision will be made by the UK government to have a complete digital radio switchover in the coming years.

In March 2018, the BBC director of radio and music, Bob Shennan, made clear his desire that FM radio still serves a purpose, and that it was too soon to make a complete switchover.

Speaking at the Radiodays Europe conference in Vienna, Shennan said: “Great progress has been made but switchover now would be premature,”

“For now we believe audiences are best served by a mixed economy,” he went on to say, indicating a stance that all platforms still have their place for the time being.

These latest figures could put huge pressure on the UK Government, as it hits the target set out by the Digital Economy Act 2010 to seriously consider the switchover.

Norway last year became the first country in Europe to switch off their FM transmitters to go completely digital (however – there are still a handful of fiercely protected FM signals being broadcast locally).

With Brexit on the horizon, and many government departments looking to countries who maintain relationships with the EU without being full members, such as Norway, could the UK follow suit? Perhaps, but despite the increase in the RAJAR figures, not everyone can get a decent DAB reception right now.

Terrible DAB signal? What you could do

If the Government does choose to go for a digital radio switchover, additional DAB transmitters would need to commissioned to fill the gaps in DAB multiplex coverage across the country.

Local smaller-scale DAB multiplexes, which are simplified, lower-coverage could also local radio coverage in those areas not covered by a commercial local DAB multiplex.

Some stations currently are not clear enough to pick up in certain areas, but Sound Digital Limited, who run some of the lesser known commercial DAB stations are rolling out another 19 DAB transmitters by the end of the year.

I live in an area where it says I can get DAB – but it’s still rubbish?

In urban areas, when DAB signal fails it may be because of the building you live in, its construction or being in an exceedingly built up area. It’s getting better to get around these factors, but you might still struggle.

Another option then, especially if the above sounds like your situation, is to plump for an Internet radio – so long as your broadband is of a relatively decent speed.

You might be happy to have what you’re listening to via your mobile, tablet, PC or TV, however there’s more than meets the eye with Internet radio.

Want to know more about Internet radios? We’ve got the full rundown right here.

BuyCleverStuff - a Lithe Audio Pro Partner

Lithe Audio Pro Partner Status Awarded To BuyCleverStuff

It’s official, BuyCleverStuff is now officially one of the first new certified experts to be named as a Lithe Audio Pro Partner.

We know just how popular Lithe Audio products are across homes in the United Kingdom, and our customers keep coming back for more.

Which is why, we are proud to bear their Pro Partner – Certified Product Experts logo on ALL of the product range on our website.

There’s a few great reasons why we have received this highest level of recommendation:


We’re one of the biggest retailers in the United Kingdom when it comes down to Lithe Audio.

We have sold their products in droves since its first product release, the award-winning Lithe Audio Bluetooth Ceiling Speaker, back in June 2016.


Exactly this.

We hold a consistent amount of stock to keep all of our customers happy with free and fast next working day UK delivery. No questions, straight to your door. This means you could order before 3pm, and have everything installed before next midday if all is quick enough!


We offer a completely free renaming service for Lithe Audio Bluetooth Ceiling Speaker set-ups.

What does that mean? You can have a completely unique and identifiable name for each speaker in your home if you wish.

Want to make them compatible for use with home automation products such as Amazon Echo and Google Home devices? We can do that too!

The incredible team over at Lithe Audio also knows just how good our product knowledge is (we were on hand looking at the very first prototypes!)

We have an annual MOT about the products too so we can give you all the advice you need!

So what does that means for you as a customer?

Simply put – because we’re a Pro Partner – our customers get things they won’t get anywhere else when it comes to Lithe Audio!

Exclusive extended 3 year warranty

Incredible exclusive seasonal offers

Dedicated technical support that you can trust